The difference between an AM and a PM office is the type of outreach that we take part in. Typically in the AM, we are focused more on public-area outreach. This allows us to target and reach a wider audience. In the PM, we are more focused on door-to-door outreach. This is more of your typical campaign outreach and allows Grassroots Campaigns to specifically target the area around a campaign.
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A Day in the Life of an Assistant Director, AM Office
8:00 a.m.: Arrive in office. Meet with co-director to debrief on previous day’s canvassing. Analyze overall recruitment and canvassing results, assess performance versus weekly goals, and adjust your plan to make improvements.
9:00 a.m.: Run orientation with new canvassers, teaching them the basics of canvassing and practicing how to best talk about the campaign. Other directors train more advanced staff to develop canvassing skills.
10:00 a.m.: Staff announcements. Set team goal for the day, announce results from the evening before, read key updates from daily clippings and news stories.
10:15 a.m.: Meet up with the other two people in your canvassing crew and take the bus to a busy pedestrian site. Set individual goals for crew members and get started!
11:00: Begin canvassing with a new trainee, with a goal of signing up 6 donors and two volunteers, and raising $200 for the campaign. Give tips and feedback to build new canvasser’s confidence.
4:00 p.m.: At end of shift, meet up with rest of crew and head back to the office.
4:45 p.m.: Arrive in office. Debrief your staff individually on their shifts, giving advice on how to improve results. Analyze and report canvassing results.
5:15 p.m.:Meet with leadership team (field managers). Get feedback on your plan for staff recruitment, discuss strategies for motivating crews and training specific canvassers on fundraising skills. Develop a plan to increase number of volunteers identified through canvassing.
6:00 p.m.: Interview prospective candidates for your staff. Describe the current campaign: a nationwide grassroots effort to overturn racial profiling laws in Arizona and prevent these laws from spreading to other states.
7:00 p.m.: Quickly complete administrative tasks such as updating staff payroll, depositing fundraising proceeds, and running recruitment ads for the following week. Spend some time on ongoing projects: develop a training plan for your staff, hang up recruitment posters on your local college campus or create a strategic plan to reach new parts of your community. Conduct individual interviews and make hiring decisions.