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“Canvassing is a long-term investment that pays off with increased brand awareness, expanded constituencies, and increased unrestricted revenue,” according to Ken Mallette, annual fund director at Oxfam America.
For every 1,000 monthly gifts Oxfam America received, one million people see the Oxfam brand, he estimated. “
”The practice has been exponentially growing since then, and keeps many organizations afloat. Steve Abrahamson, the ACLU’s associate director of Membership for Direct Marketing, said that canvassing represents “a significant percentage” of monthly membership recruitments…”
“Griffin, 23, who started canvassing in Austin a few months after graduating from Loyola University, said Grassroots Campaigns has specialized strategies to “fund-raise, spread knowledge, give people a voice and train political activists.”
It can be difficult for an individual to express their concerns directly to a legislator, he said, and spreading awareness of social issues while promoting activism also can be a challenge for nonprofit organizations.
That’s where bottom-up campaigning comes in. Rather than spending millions on commericals that might fall victim to the TV remote, candidates and nonprofit groups can contract with canvassers who connect face-to-face with individuals.”
KATIE GOLIEB assumed her ready position in the middle of a Park Slope sidewalk: wide stance, hips swaying, clipboard cradled in her right arm. An approaching woman in heels and a skirt, seeing that she had been marked, quickened her step, but not before Ms. Golieb called out to her.
“Excuse me, ma’am, do you have a minute for the A.C.L.U.?”
Sean Siperstein ’05 and Will Bittinger ’05 are working in Providence for a consulting group called Grassroots Campaigns, Inc., which sends representatives door-to-door raising money for various campaigns. The organization is raising money for the Democratic National Committee before the November election, Bittinger said.
Siperstein and Bittinger, along with “a handful of other Brown students,” according to Siperstein, are paid to fundraise door-to-door in heavily Democratic states. The money is then used to mobilize voters in swing states in favor of presumptive Democratic presidential nominee John Kerry…
Bittinger said he learned about the job by scouring the Internet and from representatives who came to Brown. He decided to take the job for a variety of reasons, including the Providence location, the salary and the overall goal of the job.
“It’s fulfilling because you’re helping the Kerry campaign, helping get Bush out, and you also get paid,” he said.